Career Portfolio

Pack Health

At Pack Health, I lead a team of designers, animators, and videographers as the studio's Art Director. I worked cross-functionally with copywriters, editors, product owners, stakeholders, and clients to produce high-quality, market-ready assets. These assets included both our agency's brand content (Pack Health), as well as support for a variety international organizations including Novo Nordisk, Quest Diagnostics, Janssen, and Sanofi.

Our Pack Health work supported patient education materials, such as videos, emails, infographics, worksheets, illustrations, recipes, and physical materials members would receive in a "Pack" delivered to their home. We partnered with real people, our Health Advisors, to deliver content that would help transform the lives of those living with chronic conditions.

I helped develop this brand identity during my five years with Pack Health through broadening the color palette, creating a family of illustrations with style guides, and updating outdated content for modern accessibility standards. I also handled the digital asset management for the growing studio team, and became the brand manager for the entire company.

Novo Nordisk

Novo Nordisk was one of my clients while I worked at Pack Health. My team and I supported their NovoCare® Diabetes Health Coach and WeGoTogether® programs, and most recently branded educational content for the medications Ozempic®, RYBELSUS®, and Wegovy®. I developed the branded extension for their motion graphics from the existing brand guidelines received from their marketing team. I worked on the initial storyboarding, character design, and oversaw the entire process through our production pipeline to the final deliverables. I also directed the short series of live action videos featuring real Health Coaches shot in our studio. My team and I also worked on a series of marketing emails for the programs, as well as emails delivering weekly lesson content.

Quest Diagnostics

Quest Diagnostics was another client and collaborator during my time at Pack Health. My team created videos that are shown in their PSCs (Patient Service Center), as well produced speciality assets such as trade show graphics, lab kit packaging, and in-store graphics for CVS locations around the country. I regularly collaborated with the in-house creative team at Quest, and aligned with feedback from marketing executives.

Steyr Arms

At Steyr Arms, I was the national Marketing Director and worked with a small sales team to deliver big results in the firearm industry. I transformed the world renowned brand to have sleeker, cutting-edge visuals which incorporated new photography, a new logo, and new marketing materials. While at the company, I designed a full-scale campaign for their newest product launches, and also brought in a family of brands to the Steyr name, including the Austrian clothing lines, Jagdhund and X JAGD. I was in charge of all social media and marketing aspects for the brand's national presence, including newsletters, promotions, website management, designing a full product catalog, public relations, and print advertisements. I also designed the graphics for the Shot Show trade show booth and worked directly with the vendors to ensure a successful final result.

Additional Client Work

Over the years I've worked professionally with these other notable local and international brands:

• Sanofi

• Janssen

• Coca-Cola Bottle Company United

• University of Alabama at Birmingham

• Birmingham Botanical Gardens

• Red Diamond

• Moore's Marinade

• Birmingham Fastener

• Paragon28

• QuikTrip